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"Sex in Consumer Culture: The Erotic Content of Media and
Marketing" considers the use of sex to promote brands, magazines,
video games, TV programming, music, and movies. Offering both
quantitative and qualitative perspectives from leading scholars in
a variety of disciplines, this volume addresses a range of integral
issues such as media promotion, racial representations, appeals to
gay and lesbian communities, content analyses, and case studies.
Chapters represent diverse perspectives, addressing such questions
as:
*What happens when sexual content created for adults reaches
children?
*What meaning do sexual words and images have within the contexts
of sporting events, trade shows, video games, personal ads, or
consumer Web sites?
*What effects might sex-tinged images have on audiences, and where
should the focus be for new effects research?
*Where are the current boundaries between pornography and
mainstream sexual depictions?
Exploring sexual information as it is used in mass media to sell
products and programs, "Sex in Consumer Culture" is an important
collection, and it will be of great interest for scholars and
students in advertising, marketing, media promotion, persuasion,
mass communication & society, and gender studies.
"Sex in Advertising: Perspectives on the Erotic Appeal" is the
first book to thoroughly tackle important issues about sex in
advertising. What is it? Does it work? How does it affect
individuals and society? Well-respected scholars and popular
writers answer these questions as they address the following issues
associated with sex in today's advertising environment: gender
differences and representation, unintended social effects,
subliminal embeds, appeals to the homosexual community, and new
media. The book contains a blend of perspectives, including
original experimental studies, interpretive and historical
analyses, and cultural critiques.
The definitive source on sex in advertising, this book:
*is centralized around a singular theme: Understanding how sex in
advertising appeals work and why they are so prevalent;
*includes multiple perspectives to capture the richness of sexual
appeals;
*brings together viewpoints from both well-known scholars and
writers;
*provides a wealth of ideas and research questions for those
interested in the topic; and
*contains discussions of sex in advertising from its roots in the
1700s to online advertising today and beyond.
The book is must reading for advertising and gender researchers,
scholars, and students. Anyone interested in mass media, consumer
psychology, and popular culture will find this book an essential
resource.
"Sex in Consumer Culture: The Erotic Content of Media and
Marketing" considers the use of sex to promote brands, magazines,
video games, TV programming, music, and movies. Offering both
quantitative and qualitative perspectives from leading scholars in
a variety of disciplines, this volume addresses a range of integral
issues such as media promotion, racial representations, appeals to
gay and lesbian communities, content analyses, and case studies.
Chapters represent diverse perspectives, addressing such questions
as:
*What happens when sexual content created for adults reaches
children?
*What meaning do sexual words and images have within the contexts
of sporting events, trade shows, video games, personal ads, or
consumer Web sites?
*What effects might sex-tinged images have on audiences, and where
should the focus be for new effects research?
*Where are the current boundaries between pornography and
mainstream sexual depictions?
Exploring sexual information as it is used in mass media to sell
products and programs, "Sex in Consumer Culture" is an important
collection, and it will be of great interest for scholars and
students in advertising, marketing, media promotion, persuasion,
mass communication & society, and gender studies.
"Sex in Advertising: Perspectives on the Erotic Appeal" is the
first book to thoroughly tackle important issues about sex in
advertising. What is it? Does it work? How does it affect
individuals and society? Well-respected scholars and popular
writers answer these questions as they address the following issues
associated with sex in today's advertising environment: gender
differences and representation, unintended social effects,
subliminal embeds, appeals to the homosexual community, and new
media. The book contains a blend of perspectives, including
original experimental studies, interpretive and historical
analyses, and cultural critiques.
The definitive source on sex in advertising, this book:
*is centralized around a singular theme: Understanding how sex in
advertising appeals work and why they are so prevalent;
*includes multiple perspectives to capture the richness of sexual
appeals;
*brings together viewpoints from both well-known scholars and
writers;
*provides a wealth of ideas and research questions for those
interested in the topic; and
*contains discussions of sex in advertising from its roots in the
1700s to online advertising today and beyond.
The book is must reading for advertising and gender researchers,
scholars, and students. Anyone interested in mass media, consumer
psychology, and popular culture will find this book an essential
resource.
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